Grid Animation
Click on the image to see the animation
— ABOUT MY WORK
“Where’s the Budtender” is a social media campaign designed to provide education about the services, products, and history of Lake Effect in Portage. Through the Instagram grid format, we released a new set of three posts every week, carefully curated to fit seamlessly with the previous posts, forming a cohesive overall picture. Each post showcased one or more budtenders within or around the dispensary, and when clicked, provided additional information and details.