Animated Graphics
— ABOUT MY WORK
Animated graphics and videos played a critical role in catching the attention, engaging and informing Lake Effect subscribers, loyalty program members and in lobby visitors.
Animated graphics and videos played a critical role in catching the attention, engaging and informing Lake Effect subscribers, loyalty program members and in lobby visitors.
Digital Signage System
Simple, inexpensive in-store advertising TV System that showcases a different deal each day. The animated background is intended to grab the customer’s attention and prevent burn-in from extended static image display.
Animated GIFs
The animated GIFs, created as image sequences, aimed to display the lake lifestyle, exclusive products, upcoming holidays, and other relevant themes. These graphics for text and email were intended to catch the recipient’s attention in a visually appealing way and stand out amidst the cluttered message inbox, with the goal of engaging them and increasing click-through rates.
