[et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”heading” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-content\/uploads\/2023\/10\/lake-effect-billboard-800-blue.webp” title_text=”Lake Effect Golf Billboard” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ border_color_all=”#777777″ global_colors_info=”{}” alt=”Lake Effect Golf Billboard” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-content\/uploads\/2023\/10\/billboard-photo-960-blue.webp” alt=”Lake Effect Golf Billboard Deal” title_text=”Lake Effect Golf Billboard” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Narrative” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”]— ABOUT MY WORK<\/strong> Additionally, we launched other awareness campaigns on I-94 and US-131, which provide directions to its store, and a billboard that is was placed on the side of a box truck and driven around high traffic areas showcasing current deals.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Billboard Design— ABOUT MY WORK This billboard, with a golf theme, is part of a series of designs aimed at boosting brand recognition for Lake Effect and increasing traffic to the store and web site while the company expanded into the recreational market. The billboards and benches were strategically placed around local golf courses. They […]<\/p>\n","protected":false},"author":1,"featured_media":446,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[7],"project_tag":[],"class_list":["post-397","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-large-scale-graphics"],"_links":{"self":[{"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/project\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":0,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/project\/397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/media\/446"}],"wp:attachment":[{"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/project_category?post=397"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/southwestmichiganartists.com\/minas-smitchger\/wp-json\/wp\/v2\/project_tag?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThis billboard, with a golf theme, is part of a series of designs aimed at boosting brand recognition for Lake Effect and increasing traffic to the store and web site while the company expanded into the recreational market. The billboards and benches were strategically placed around local golf courses. They display a QR code that provides golfers with easy access to the store’s menu and information about what makes Lake Effect unique.<\/p>\n